(From a community that’s seen one too many Reels with random hand flapping)
If you’re filming sick Subies and still not getting the views you hoped for, maybe it’s not the algorithm — maybe it’s how you’re feeding it.
Here are 10 free, no-BS tips to help creators step it up and actually get seen (instead of just sent to the group chat for “what the hell is this”):
1. Film in Portrait
Reels are vertical. Stories are vertical. TikToks are vertical. If you're filming in landscape, you're cutting your own legs off.
📱 Pro tip: Just turn your damn phone 90 degrees.
2. Start Strong (within 1 second)
The first 0.5 seconds count. If you’re intro-ing like it’s a uni presentation, you’ve already lost the scroll.
💥 Start with movement, a reaction, a big sound — something to hook the viewer instantly.
3. Use Captions – Always
60% of people watch with sound off. If your voice is doing the work, add captions or you’re whispering into the void.
📝 Tools like CapCut or Instagram’s auto-captions do the job free.
4. Stop Waffling, Start Showing
Don’t film your face for 15 seconds explaining what you’re going to do. Just do it.
🎬 People want cars, builds, drama, reaction — not your daily weather report.
5. Use Trending Sounds (But Make It Yours)
Instagram’s algorithm boosts trending audio. Pick one that fits your vibe, trim it smart, and layer your own content over it.
🎶 Even car clips can slap with the right tune.
6. Light Matters
No one wants to see a blur of shadows and brake dust.
🌞 Golden hour? Use it. Car meet under LEDs? Get in close. You don’t need a RED camera — just know your angles and light.
7. Write a Good Caption (It’s Not Dead)
Don’t just post and ghost. Tell a story. Ask a question. Use keywords people search for.
💬 "WRX vs Evo, who wins?" gets more comments than “my car again lol”.
8. Use 3–5 Hashtags Max
Don’t look desperate. Hashtags still work, but pick ones that are relevant and searchable.
🚀 #WRXAustralia, #SubaruMods, #BuiltNotBought — niche beats broad every time.
9. Post Consistently, Not Constantly
One great post a week beats 7 mid ones. The algorithm likes patterns.
📆 Set a schedule. Batch record. Don’t burn out trying to be everywhere at once.
10. Collaborate & Tag Right
Tag the brands you’re working with. Use the “collab” feature on Instagram so both accounts share the reach.
🤝 We’ll repost your stuff — just give us something worth posting.
Final Word:
You don’t need a drone, DSLR, or a six-figure following. You just need to think, shoot smart, and stop waving your hands around like you’re landing a plane.
Roo Racing wants to work with creators who get it. So get these right, and maybe we’ll see your work up on our next post.